I recently visited my close friend from Portfolio School (Creative Circus), Rose Quasarano, in Chicago, where she now lives. Like many people I graduated the Circus with, Rosie made a huge leap from being an advertising creative in as an Associate Creative Director at a well-respected agency, to being an entrepreneur diving headfirst into the unknown of owning and running her own coffee shop. Ironically, though, the industry she left to pioneer her entrepreneurial dream, armed her with an arsenal of resources and connections to help her get started.
What began as a life long dream turned into a pop-up shop (at NOSH in Wicker Park/Logan Square Farmer’s Market), then a Kickstarter campaign and finally a brick and mortar business called Cup & Spoon, which now stands at 2415 W North Ave in the WOW district (West Of Western) of Chicago. I was honored when Rosie asked me to design her logo, and in doing so joined a few other Circus alumni whose talent and admiration for Rosie helped nurture her ambition to open this shop (Designer Kiki Karpus and writer RC Jones both generously donated their talent to offer perks for C&S’s Kickstarter campaign). Like many small businesses, Cup & Spoon strongly believes in supporting the community in which it’s based, and sources their brew and sweet treats locally. But what really makes them special is Rosie’s continued connection to artists. Cup & Spoon shares a building with Dreambox Gallery, a contemporary art venue based in Chicago since 2003. Together they formed WOW Frequency, which showcases emerging and established artists in Chicago right inside the coffee shop.
If you’re ever in the area (next to Humboldt Park) and are in the mood for coffee or tea, or if you just want to taste one of Chicago’s best pop tarts (Interurban Cafe & Pastry Shop’s pop tarts, which are sold at C&S, were dubbed by Chicago Magazine as one of the best pop tarts in the city), I guarantee you’ll be happy you stopped here.