I could write a whole story about why I absolutely love this commercial for Pedigree. But anyone who loves animals, dogs especially, already knows what I would say.
I don’t know what’s more amazing. The fact that they caught these moments of intense enthusiasm and effort that are totally instinctual. Or that some of the dogs are looking directly at the camera, as though they know you’re watching them. The editing and music really make this spot fantastic.
If you want to read more about it, you can find it on creativity.